How Building Product Manufacturers Get Selected By Interior Designers

Are you guilty of lumping architects and interior designers together in your marketing plans? Today's guest explains why you should be separating those two groups and how you can get designers' attention. Joy Lynskey is the founder of Jewel Toned Interiors (JTI), an interior design company located in South Florida. She talks with Beth and Zach about the background of JTI, the current role of interior designers in construction and ways manufacturers can gain their attention using non-traditional tactics.

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.