How Manufacturers Can Build a Legacy Brand for a Competitive Advantage

The new year is a great time to start looking at your company’s brand and the story you’re telling online. Does your building materials brand stand out from the competition? In this episode, we look at how not one, but two, great building materials brands are setting up their own long-term legacy.  This week’s guest, Heather Bowman, is the Director of Marketing at Key-Link Fencing & Railing and Superior Plastic Products. Both are fencing and railing brands built for long-term success, and we got the full story from Heather on how brands can set themselves up in the same way.

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.