How Manufacturers Can Speed up the Sales Process With B2C Virtual Selling Tactics

One developer has improved their customer experience and increased sales after implementing digital tools to virtually sell new homes during the pandemic. Now that restrictions are being lifted, we discuss if virtual selling will last and why it should. This week, Zach talks with Kris Maher, an architect who is also Vice President of Design at Rancho Mission Viejo, about how transitioning to selling virtually drove home sales. They also discuss how building materials manufacturers can reach more developers and builders, plus why you should consider B2C and not just B2B marketing.

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.