How To Be Successful if You Are a Marketing Department of One

Manufacturers depend on their marketing departments for everything from sell sheets to social media. For a lot of manufacturers, all of that weight falls on just one set of shoulders. Are you a marketing department of one? Here are three of the absolute essentials you’ll need if you’re riding solo. Small departments can get things done when they’re resourced well and have support from the rest of the team. Beth talked with Tracy Dacko, the Marketing Manager for Schöck North America, about delivering results and staying ahead when you’re running things on your own. (00:00:00) Introduction (00:05:04) Example Title (00:10:02) Example Title 2

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.