How to Get and Keep the Architect’s Attention

We’ve all been a part of presentations where you're about to fall asleep because the presenter has lost your attention. What’s even worse is if you’re the one presenting and your audience is zoning out because your message isn't engaging. On today’s episode, we bring on an expert in the Architectural Education space to share proven strategies he uses to get and keep an architect's attention. He also shares some horror stories of manufacturers going at this all wrong.

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.