How to Get Architects to Demand Your Product

In this episode, Zach and Beth talk to Michael Sather, Director of New Market Development at Solatube, about how manufacturers sales teams and distributors to create fervent demand for their product with architects. How to get your foot in the door with architects is one of the questions we hear all the time. To get architects to not only try your product, but to demand it for every specification, you need a product they truly believe will bring value to every design.

Om Podcasten

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.