How to Get Specified by Architects

Being specified is a top priority for many manufacturers. There are so many layers to what makes or breaks the decision to include materials in the spec, and then there’s the added complexity of value engineering which can put everything in question all over again. On this episode, we bring on a specification expert to talk about what he sees as the main reasons manufacturers are being left out of specs and some great insights on how to avoid the dreaded value engineering phase.

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.