Navigating Generational Shifts in Construction & the Role of Value Engineering

Manufacturers today have a lot of competition. They have to market themselves strategically so that architects and designers will specify them on a project. But with the right tactics, you can stand out from other building materials brands and keep your products in the spec. In this episode, Zach and Beth talk with Brooke Collins, the Regional Manager for the Florida division of Builders Design, about housing trends and product specifications in the building process, and how manufacturers can play a bigger role in the design decisions she makes.

Om Podcasten

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.