Planning for 2021: Data on How Your Building Materials Audience Has Changed

Over the last several months, we’ve conducted research about the dramatic shifts currently occurring in the building materials market. After surveying over 2,000 DIYers and professionals, we’ve gained essential insights on how your products are being found and why they’re being purchased — and how to fix it if they aren’t. In this episode, we talked with Grant Farnsworth of The Farnsworth Group about what the collected data from our research says: about the building materials industry, your customers, and how your business can stay ahead of it all.

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.