Pricing Strategy Tips for Building Materials Manufacturers

Pricing is arguably one of the biggest levers a manufacturer can pull to create or pull back demand. This week’s guest talks to Zach about how to develop a successful pricing strategy. Porter Thomsen is the Director of Innovation and Insight at American Woodmark. He talks with Zach about the importance of pricing and creating a pricing strategy and identity that works with your building materials business goals and objectives. 

Om Podcasten

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.