The Exciting Intersection of Influencer Marketing and Building Products

Influencer marketing can help brands reach more of an audience online with the help and partnership of the right person. Today’s guest brings their experience and insight to the show to talk about the intersection of influencer marketing and building materials and how brands can benefit. Jennifer Flores is a blogger and influencer in the building material space, and she’s worked with brands and content creators around the world to connect with customers. She talked with us about how brands can partner with influencers to reach more customers and stay in the game.

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.