Why Building Materials Manufacturers Should Measure for Momentum

Do you know the best way to create a relationship with your audience? In this episode, Zach and Beth talk to their guest about the changes happening in the market, specifically in relation to builders, contractors and other audiences that manufacturers target. Heather Bowman, Director of Marketing at Key-Link Fencing & Railing and Superior Plastic Products, both fencing and railing companies, is back! This time, she talks about how Key-Link is building relationships with contractors, their primary audience, through marketing and training.

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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.