Why Walmart is Willing to Lose Money for Customer Insights

Manufacturers are always fighting for sales, but the real battleground to win more market share for the longterm is in customer insights. Walmart is investing heavily … and losing money… in order to gain customer insights because they know competing with massive online retailers like Amazon is the only way to win. Listen to hear what Walmart is doing and how building materials manufacturers can take the same approach (without losing money) to gain insights into the channel.

Om Podcasten

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.