#027: Value Pricing with Kirk Bowman

You don't hear much about value pricing (often called "value-based pricing") in the freelance community—at least not in the creative side of freelancing. But it's catching on with freelancers who are trying to shift to a more consultative approach to their services. I've been meaning to bring up this topic... But I wanted to bring in a guest who could speak to this from real-world experience—not from theory. I finally found the guy. His name is Kirk Bowman.  Kirk has worked as an entrepreneur since graduating from college. One of his businesses is Mighty Data—a software development company serving small and medium size businesses. He also recently started Art of Value, a start up consulting firm that helps businesses switch to value pricing.  In this episode, Kirk explains what value pricing is all about, whom it's for, how you can use it to grow your business, and how you can deploy it, even if you start small.

Om Podcasten

Smarter Freelancing is the show that teaches you how to earn more in less time ... doing work you love ... for better clients. It doesn't matter if you're just now thinking about going out on your own, if you've been freelancing for a long while, or if you're somewhere in the middle. This podcast will help you create a freelance business that gives you the time and financial freedom to live your purpose. In this engaging, nuts-and-bolts show, Ed Gandia, co-author of the bestselling book The Wealthy Freelancer will walk you through the practical, “doable” systems and strategies he has developed in his own freelancing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other freelancers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff.