Season 1, Episode 6: Evaluation Stage: How To Stand Out From Your Competition

This episode features Tyler Lessard, VP of marketing at Vidyard. The Evaluation Stage is one of the most important stages, and how you differentiate your company here can make or break sales. With most people preferring to watch rather than read, video is an increasingly critical tactic for sales, marketing and customer service. Learn how to add this to your tactical plan to drive better results.

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Buyer behavior isn’t the same, and the old sales funnel is no longer relevant. So Square 2 is Smashing The Funnel and encouraging businesses to think differently about their approach to marketing, sales, customer service and revenue generation.