Season 1, Episode 8: Decision-Making Stage: Why Dotting The I’s And Crossing The T’s Might Be Killing Your Deals

In this episode, we’re delighted to have Matt Sunshine, managing partner at LeadG2 and executive vice president of The Center for Sales Strategy. Some people consider this the most important stage, that key time when prospects sign the paperwork and you get to celebrate your new customer. But if you don’t handle this stage properly, you can still blow it. Matt shares his strategies to make this stage a nonissue, increasing your close rates dramatically.

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Buyer behavior isn’t the same, and the old sales funnel is no longer relevant. So Square 2 is Smashing The Funnel and encouraging businesses to think differently about their approach to marketing, sales, customer service and revenue generation.