Why Measuring Your Marketing is Important!
Measuring your marketing is important because you need to know which elements of your marketing are actually working. Sadly, far too many smaller businesses and self-employed people just put marketing out there but simply don't know if any of it is effective. These days, with much marketing happening online, you have no excuse for keeping track of your stats. It's a good idea to find out where your customers heard about you or how they found you. It makes sense to work on this because you want to amplify what's working and adjust (or ditch) what's not working. LET'S CONNECT: Web: smashingselfemployment.com Insta: @smashingselfemployment LinkedIn :@karlcraigwest Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL This episode is sponsored by Social Media Me. Social Media Me is an online community which is home to easy, online courses. Their course, Facebook Ads for Small Businesses will help teach you everything you need to know in order to set up, run and analyse your own Facebook Ads. No more expensive marketing agencies, this course has been designed for small businesses, to grow their business themselves. The course is 100% online, and you can watch and re-watch videos as many times as you like. It's a one-fee too, so once you've paid, there's nothing to worry about. Most members make that money back on their first campaign too! Find out more here: https://bit.ly/3uFjH8k