Bringing modern financial tools to America’s trucking industry with Vignan Velivela of AtoB

Modernizing financial services in an industry rooted in legacy infrastructure is no small feat. Vignan Velivela, Co-Founder and CEO of AtoB, is reshaping the financial landscape of the trucking industry, where small businesses often lack the tools to manage their finances efficiently. With AtoB, Vignan is introducing digital payment solutions tailored specifically for trucking, addressing pain points from fuel costs to payroll delays. In this episode, he shares how AtoB empowers trucking companies to operate more profitably by reducing costs and streamlining payments.Key Takeaways:(04:17) COVID highlighted trucking's critical role in supply chains.(07:57) Legacy payment networks hinder the industry’s financial modernization.(09:46) AtoB aims to build a “Stripe” for trucking to simplify transactions.(11:29) Partnering with Uber Freight enhances AtoB’s reach among small businesses.(14:21) Fuel is the largest cost for trucking; AtoB’s fuel card reduces expenses.(16:08) Truck drivers often face delays in receiving payment, impacting cash flow.(21:41) Small trucking businesses struggle with access to digital payroll solutions.(26:24) Thorough customer research has driven AtoB’s product decisions.(32:52) Electric vehicle adoption in trucking will initially focus on local fleets.Resources Mentioned:Vignan Velivela -https://www.linkedin.com/in/vignanv8/AtoB -https://www.linkedin.com/company/goatob/Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/Thanks for listening to SMB Tech Innovators, powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs so you can develop custom-tailored payroll solutions.For more information, go to https://gusto.com/#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

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This podcast features in-depth conversations with top business leaders, including technical leaders and developers, product managers, and C-level executives who are looking for new ways to grow profitability. This podcast is for the fintech community, the vertical SaaS leaders, and anyone trying to build tools that SMBs need. Listeners will gain valuable insights from high-level industry leaders. Tune in for discussions focused on what it means to be a leader, real-world examples of challenges faced, and industry-specific strategies leveraged to create exceptional business outcomes.