Empowering SMBs to thrive in a digital-first world with Irana Wasti

Balancing strategic decisions with customer-centric innovation requires a deep understanding of your audience and a clear vision for impactful solutions. On this episode, Irana Wasti, Former Chief Product Officer of BILL and experienced board advisor, shares her expertise on serving small- and medium-sized businesses, driving strategic growth and navigating diverse career paths in the tech industry.Key Takeaways:(03:16) Leading GoDaddy’s EMEA region taught Irana the value of adapting strategies to cultural and regional contexts.(07:55) SMBs face inefficiencies with seven or more tech tools, highlighting the need for integrated solutions.(11:01) Proper experimentation enables rapid feedback, driving innovation and informed decision-making.(14:01) GoDaddy’s bundling experiments revealed that quick wins, like instant email setup, enhance customer engagement.(18:07) BILL’s acquisition of Divvy unified spend management and improved cash-flow insights through cohesive data.(24:12) The use of AI is shifting from enhancing features to solving SMBs’ core challenges, such as automating workflows.(27:27) Diversity means recognizing unique challenges, like balancing dual careers and parenting, to foster support.(29:56) Without female managers, Irana thrived through mentorship. She urges others to innovate despite representation gaps.(31:16) Irana now focuses on advisory roles and cherishes time with her family.Resources Mentioned:Irana Wasti -https://www.linkedin.com/in/iranawasti/BILL | LinkedIn -https://www.linkedin.com/company/bill/BILL | Website -https://www.bill.comGoDaddy -https://www.godaddy.com/Microsoft -https://www.microsoft.com/Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/Thanks for listening to “SMB Tech Innovators,” powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

Om Podcasten

This podcast features in-depth conversations with top business leaders, including technical leaders and developers, product managers, and C-level executives who are looking for new ways to grow profitability. This podcast is for the fintech community, the vertical SaaS leaders, and anyone trying to build tools that SMBs need. Listeners will gain valuable insights from high-level industry leaders. Tune in for discussions focused on what it means to be a leader, real-world examples of challenges faced, and industry-specific strategies leveraged to create exceptional business outcomes.