Unlocking growth in vertical SaaS and integrated payments with Eric Remer

The SaaS landscape is in constant and rapid flux, with verticalization becoming a key strategy for success. But what does it take to build a scalable, industry-specific platform that truly meets the needs of SMBs?Eric Remer, CEO of EverCommerce, shares his entrepreneurial journey and reveals how he built a multi-billion-dollar company by focusing on tailored software solutions for service-based small businesses.Key Takeaways:(03:46) Businesses that focus on micro-verticals can provide more tailored solutions and drive greater customer engagement.(06:39) Integrating core functionalities such as invoicing, payments and scheduling improves efficiency for small businesses.(09:51) Industry-specific SaaS products enhance customer retention by aligning with a business’s day-to-day workflows.(13:07) Strategic acquisitions can expand product offerings, fill technology gaps and accelerate growth in new verticals.(15:31) Choosing between venture capital and private equity depends on long-term business objectives and risk tolerance.(18:26) Overvaluing a company in early funding rounds can limit future fundraising options and hinder long-term scalability.(22:04) Product-led growth enables businesses to scale efficiently by allowing users to onboard with minimal friction.(28:10) Advanced software tools can make small businesses appear as operationally strong as larger competitors.(28:47) Entrepreneurs can find inspiration in real-world stories of business owners who have overcome challenges and scaled successfully.Resources Mentioned:Eric Remerhttps://www.linkedin.com/in/eric-remer/EverCommerce | LinkedInhttps://www.linkedin.com/company/evercommerce/EverCommerce | Websitehttps://evercommerce.com/Business Underdog Podcasthttps://www.businessunderdog.com/Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/Thanks for listening to “SMB Tech Innovators,” powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness

Om Podcasten

This podcast features in-depth conversations with top business leaders, including technical leaders and developers, product managers, and C-level executives who are looking for new ways to grow profitability. This podcast is for the fintech community, the vertical SaaS leaders, and anyone trying to build tools that SMBs need. Listeners will gain valuable insights from high-level industry leaders. Tune in for discussions focused on what it means to be a leader, real-world examples of challenges faced, and industry-specific strategies leveraged to create exceptional business outcomes.