Ep 103: The House of Yes | Nicole Levinson (Chief Marketing Officer, audo; Senior VP, Playboy Club New York)
Nicole Levinson is the House of Yes. And unafraid of forging her own path, which includes being: 🔥 Chief Marketing Officer, audo 🔥 Senior Vice President of Brand Marketing and Partnerships for Playboy Club, New York 🔥 Vice President of Marketing, North America for LVMH But who is Nicole Levinson? Nicole is the child of Holocaust grandparent survivors. She began her career in Christie's, then Sotheby's, before pivoting into the world of PR with Elizabeth Harrison of H&S, who told her, “Take your panty hose off!” 🤣 They were hustlers. And Elizabeth was the House of Yes. Because as Nicole learned: Most people in the room don’t know either. So you’ve just gotta figure it out! But Nicole’s journey didn’t end there. She later became the VP of Marketing North America, LVMH, where she oversaw marketing & merchandising for MAKE UP FOREVER. And also the Senior VP Brand Marketing & Partnerships, Playboy Club New York during the #metoo movement. Which definitely raised some eyebrows. Along the way, she’s also worked in the hospitality, fashion, spirits, arts and automotive industries. And that variety is something Nicole considers to be her strength. So. 🤔 What drives Nicole? 🤔 What is LVMH’s secret sauce? 🤔 How can founders remain “authentic”? 🤔 And what impact did Playboy’s collaboration with Jeremy Scott & his MET Gala appearance have on the brand? We deal with all that and more in STIMY’s episode 103. Highlights: 2:48 The child of Holocaust grandparent survivors & the link to Steven Spielberg 7:49 Betty Boop to Christie’s 11:43 Death, divorce or debt 13:40 Why is Christie’s better than Sotheby’s? 😏 15:52 The profile of the top 1% clientele 19:28 Feeling lost & changing industries 20:31 Meeting Elizabeth Harrison & “take your panty hose off!” 23:47 Celebrity wrangling 26:09 Moving to LVMH 29:00 LVMH’s secret sauce 31:41 How do you ensure the founder story is front & centre? 33:06 What does “authenticity” look like? 35:28 The secret to staying humble 36:30 What drives Nicole 41:05 How Nicole ended up at Playboy New York during the #metoo movement 49:18 Finding editors to champion the brand 51:01 Fashion Week with Jeremy Scott of Moschino 52:02 The impact of the MET Gala on Playboy 57:05 What is audo? 📍Show notes: www.sothisismywhy.com/103 🙊 Like STIMY? Buy us a ☕️?: https://beacons.ai/sothisismywhy 💌 Weekly Newsletter on upcoming STIMY guests/interesting reads to make you smarter: https://sothisismywhy.ck.page/ebf231f605 ✨ Sponsored by Descript: https://www.descript.com/?lmref=sjT9JA