COPYWRITER 073: Secrets of entrepreneurship from Australia’s top leaders with Bernadette Schwerdt
I’m the author, ghostwriter and coauthor of 7 books about entrepreneurship. I’ve interviewed some of the biggest names in business. Ruslan Kogan from Kogan. Gabby Leibovich from Catch of the Day. Jane Lu from Show Po. Naomi Simson from Red Balloon. Simon Griffiths from Who Gives a Crap. And many more. I’m often asked, ‘What have you learnt by interviewing over 100 of Australia’s top entrepreneurs? Do they have anything in common? And if so, what? Did they all get lucky or did they do something others didn’t? I’ve learnt a lot from these people about entrepreneurship so I thought I’d dedicate an episode to sharing with you what I have learned from them all. We’ll cover how to: build a culture use language to shape the mindset of a company make your own luck – there is a 3-step formulas use your weaknesses to create a super power strength compete with the big firms even when you’re on a tiny budget level the management hierarchy so you are seen as being ‘one of the team’ start a meeting and break the ice write a cultural statement that sets your company up for success – with examples from Swisse Vitamins that saw them win “Best Employer” over multiple years give feedback create a content machine that delivers outstanding results Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.