E273: How the Sober Brain Breaks Down Alcohol Associations (But They’ll Build Back Up if You Drink Again)

We believe alcohol is required for vacations, unwinding, dealing with stress, celebrating, and socializing. We have built up powerful associations in our brains to reinforce these beliefs through dopamine and repetition. After you get sober, facing life without alcohol can feel impossible. Everything reminds you of alcohol. You start to notice how prevalent it is on TV and in movies. In this episode, I’m explaining how the brain builds associations with alcohol, how that gets worse while we stay in the back and forth, and how we break down these associations after getting sober.  What to listen to next: E267: Resources vs Support: Are You Setting Yourself Up for Success? E202: WTF is "The Work"? E270: Incubation of Craving Work with me: Community & Meetings: Living a Sober Powered Life https://www.soberpowered.com/membership Sober coaching https://www.soberpowered.com/sober-coaching  Weekly email: You’ll hear from me on Fridays https://www.soberpowered.com/email Courses: The non-negotiable mindset https://www.soberpowered.com/mindset-course Anger Management  https://www.soberpowered.com/anger Thank you for supporting this show by supporting my sponsors. Learn more: https://www.soberpowered.com/sponsors If you enjoyed this episode please consider buying me a coffee to support all the research and effort that goes into this podcast. This is a one woman show! https://www.buymeacoffee.com/soberpowered Sources are posted on my website Disclaimer: all of the information described in this podcast is my interpretation of the research combined with my opinion. This is not medical advice. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Why do some people stay sober and others relapse back and forth? Getting sober isn’t about restriction, it’s about rewiring your brain to function without intensity, chaos, dopamine spikes, and avoidance. Hosted by Gill Tietz, a former biochemist turned sober coach, this show dives into the neuroscience of long-term sobriety — why some people relapse, why others stay free, and how to build the kind of brain that can handle life without alcohol. Each episode blends science, psychology, and real experience to help you strengthen the four pillars of neuro-resilience: 1. Neural Recovery – healing your brain’s reward and stress systems after alcohol. 2. Emotional Regulation – calming reactivity and learning to feel without numbing. 3. Cognitive Rewiring – changing the thought patterns that quietly pull you backward. 4. Behavioral Integration – designing routines and habits that make being sober your default. Whether you’re newly sober or years in, you’ll learn the research-backed tools and mind shifts that keep you steady, so sobriety stops feeling like something you’re trying to want and starts feeling like who you are. This is hard work. If you want my support, then check out my online sober community or my 1:1 work. Website: www.soberpowered.com