Cracking the Unicorn Code: Social Media Secrets for Success with Elfried Samba

In the competitive world of social media, even major brands struggle to connect with their audience. Elfried Samba, who Cat enthusiastically proclaims as the 'king of social,' helped Gymshark grow its following from 1.5 million to 20 million in just seven years. Now, as founder for his own social media agency Butterly 3ffect, he shares his insights on creating engaging content, leveraging market trends, and thriving in today's social media landscape. Join us to learn from his journey and discover how to stand out in the crowded digital space.

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Social media is a place for everyone - how can you possibly stand out and be noticed? With a new episode every two weeks, Sprout Social’s Cat Anderson will chat with some of social media’s most inspiring and unique businesses, organisations and individuals to reveal how they have achieved success on social media.