Saving dogs’ lives through social media with Niall Harbison

If you’re ever having a bad day, the Happy Doggo socials are where you need to be. With over 1.5 million followers across platforms, this animal welfare charity aims to fix the global street dog problem by raising awareness of the issue and promoting the success stories of the dogs they rescue. Its founder, Niall Harbison, founded the charity in 2021 after a near-death experience, and has gone on to utilise social media in gathering support for important causes which is making a substantial global impact. Niall chats to us about the importance of authenticity in brand marketing, and the legacy he hopes to leave in the animal welfare community.

Om Podcasten

Social media is a place for everyone - how can you possibly stand out and be noticed? With a new episode every two weeks, Sprout Social’s Cat Anderson will chat with some of social media’s most inspiring and unique businesses, organisations and individuals to reveal how they have achieved success on social media.