Comparing Digital Political Communication across Countries and Time, with Prof. Anders Olof Larsson

Prof. Anders Olof Larsson, Professor of Communication at Kristiania University College, shares his comparative social media research on party communication. We start out with a macro-level look at political parties' adoption of Facebook and Instagram across Europe, before focusing more specifically on Scandinavia. Prof. Larsson discusses the pros and cons of political merch contests in driving engagement, and how hashtag network structures have evolved over time on Facebook and Instagram in Norway. We also discuss post virality and Prof. Larsson's work comparing viral posts in Norway across Facebook, Twitter, Instagram, and YouTube.

Om Podcasten

Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.