How to Persuade: The Science Marketers Need to Know - 396
Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, I interview Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence. More on Jonah Berger: jonahberger.com Show notes: socialmediaexaminer.com/396 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.inf