Social Media ROI: How to Measure Your Social Marketing - 390

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights. Learn more about Christopher Penn: www.christopherspenn.com Show notes: socialmediaexaminer.com/390 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info

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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/