Ep 21: Personal Branding for Beginners + Do you need a Social Media Manager? w/ Milou Pietersz

In today's episode, I'm thrilled to welcome Milou Petersz, an Instagram expert who started as a social media manager and now runs her own social media agency (@miloupietersz 58k). If you're considering whether to hire a social media manager or go with an agency, this episode is perfect for you. Milou shares her top 5 steps for building a personal brand on Instagram, with strategies that apply to TikTok, Facebook, and YouTube as well. We dive deep into the importance of starting a personal brand and why people prefer following business founders over businesses themselves. Milou emphasizes the importance of defining what you want to be known for and how to identify your unique niche. We also discuss the significance of knowing your ideal audience and how to attract them. Milou explains that specificity can be powerful and not to fear narrowing down your target audience. She shares insights into brainstorming content and the benefits of repurposing successful posts across different platforms. Milou and I also talk about the challenges of posting consistently and embracing imperfection. She encourages showing up regularly, even if it's not perfect, as consistency is key to long-term success. Finally, Milou touches on when to consider hiring a social media manager versus an agency and how to navigate the complexities of social media management. We explore the role of DM automation in sales and the recent updates from Instagram about engagement bait. Overall, this episode is packed with actionable tips and strategies for anyone looking to build or enhance their personal brand on social media. Let's dive into the conversation with Milou Petersz!CLICK HERE for all of Milou's Freebies CLICK HERE to follow Milou on Instagram

Om Podcasten

Social Media Money Makers is dedicated to empowering Creators to pursue their passion and educate them on how to turn their content into their full-time career. Join Brock Johnson as he interviews iconic entrepreneurs to uncover revolutionary social media marketing and business tactics. Each episode features Brock diving into the latest social media strategies, sharing actionable growth tactics, and uncovers personal insights from his guests who are massively successful in the online space to inspire you to pursue your own entrepreneurial journey as a Creator. Meet your host: Brock Johnson, a renowned social media expert, committed to guiding Creators like you to follow in his path of social media success. Brock began his journey in the social media world over a decade ago, eventually evolving his initial “just for fun” content into a highly successful social media coaching community, now a multi-seven figure business. Brock focuses his personal content (@brock11johnson) on Instagram growth, since he himself has grown to a near 700k following. With this podcast, Brock and his guests bring many unique perspectives to the world of digital creation. Focusing on the insights and experiences of a diverse range of social media gurus, listeners will be given a wide array of strategies, stories, and secrets directly from the experts themselves. Brock and his guests share the very strategies that drove their success, laying out a roadmap for building an online business. Social Media Money Makers is powered by Stan, your all-in-one Creator Store. Stan is pioneering a movement where anyone with a wifi connection can make money working for themselves while pursuing their passion. As Creators ourselves, we know that being a Creator isn’t easy. On top of the challenges of being an artist, Creators are also required to be a solopreneur and build their own business. That’s where Stan comes in - we take care of the backend technical stuff so Creators can do what they love: create. We’re here to empower, educate, and support anyone to make a living working for themselves.