Ep 30: Turn Passion Into Profit on Instagram with Dr. Lisa Mitro

In today's episode, I am excited to welcome Dr. Lisa Mitro, a physical therapist and run coach who has built a thriving community on Instagram by sharing her journey and expertise. We dive into her unique approach of documenting her experiences rather than positioning herself as an expert right from the start. Lisa explains how this authenticity helped her connect with her audience and overcome imposter syndrome. We also explore her first successful product launch, a strength and mobility program for runners, and the strategic shift she made from her initial, less successful offer. Lisa shares her sales strategies, including leveraging Instagram stories, testimonials, and engaging with her followers to create curiosity and drive conversions. She provides insights into how she uses data to refine her tactics and optimize her content for better engagement. Lisa also discusses the evolution of her membership program, from open enrollment to a more structured cart open and close model, and the benefits it brought in terms of managing churn and building momentum. Throughout our conversation, she emphasizes the importance of continually testing and adapting to find what works best. From using testimonials effectively to balancing her content creation process with a busy schedule, Lisa offers actionable advice for anyone looking to grow their presence and monetize their passions on social media. Her transparent and experimental mindset is a valuable lesson in resilience and strategic thinking.

Om Podcasten

Social Media Money Makers is dedicated to empowering Creators to pursue their passion and educate them on how to turn their content into their full-time career. Join Brock Johnson as he interviews iconic entrepreneurs to uncover revolutionary social media marketing and business tactics. Each episode features Brock diving into the latest social media strategies, sharing actionable growth tactics, and uncovers personal insights from his guests who are massively successful in the online space to inspire you to pursue your own entrepreneurial journey as a Creator. Meet your host: Brock Johnson, a renowned social media expert, committed to guiding Creators like you to follow in his path of social media success. Brock began his journey in the social media world over a decade ago, eventually evolving his initial “just for fun” content into a highly successful social media coaching community, now a multi-seven figure business. Brock focuses his personal content (@brock11johnson) on Instagram growth, since he himself has grown to a near 700k following. With this podcast, Brock and his guests bring many unique perspectives to the world of digital creation. Focusing on the insights and experiences of a diverse range of social media gurus, listeners will be given a wide array of strategies, stories, and secrets directly from the experts themselves. Brock and his guests share the very strategies that drove their success, laying out a roadmap for building an online business. Social Media Money Makers is powered by Stan, your all-in-one Creator Store. Stan is pioneering a movement where anyone with a wifi connection can make money working for themselves while pursuing their passion. As Creators ourselves, we know that being a Creator isn’t easy. On top of the challenges of being an artist, Creators are also required to be a solopreneur and build their own business. That’s where Stan comes in - we take care of the backend technical stuff so Creators can do what they love: create. We’re here to empower, educate, and support anyone to make a living working for themselves.