What makes Chinese SoMe so different from Western?
Social media is a global mass phenomenon, but that doesn’t mean it’s the same around the world. In this episode, we’re taking a closer look at all the fascinating ways in which Chinese social media and SoMe platforms differ from their Western counterparts. Specifically, we’re asking: What should Western marketers do before embarking on SoMe marketing in China? How can marketers prepare for the vastly larger digital audiences in China? What’s up with Chinese censorship – and is it actually good? And much more… Useful links Instagram: @teamkubbco TikTok: @kubbco 'Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast: https://pod.link/kubbco YouTube podcast: https://bit.ly/3IwTmMc Social Brief (Social media news): https://bit.ly/3I68D6g