Ep. 082 - Campaign Against COVID-19: The True Impact of a Pandemic on Advertising | Omar Oakes - Campaign Magazine

Read the room. COVID-19 has changed everything over the last month and advertising is definitely no exception. We spoke to the global tech editor of Campaign Magazine, Omar Oakes, to find out how the industry is responding, how consumer sentiment has changed and what brands’ place is in all of this - if they have one at all. Omar has been celebrating and critiquing brands in Campaign Magazine for over 5 years and he had seen it all - until now. In this episode we spoke about why it’s not the time for wartime spirit, why the internet is angry at McDonald’s and how Campaign is adapting to a shift in readers’ attitudes - including by canning its iconic Turkey of the Week segment.

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SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.