Ep. 086 - The Burden on Brands: Why We Turn To Brands In Times of Crisis | John Kyriakou and Jon Slater
People look to brands when they feel like governments are failing, when they want something to change and when they need to believe that corporations with money are more than that. In this episode we’re joined by a formidable creative director duo in John Kyriakou and Jon Slater, aka The Jo(h)ns. In this, they reveal why now more than ever, brands have to reassure and support their customers, both in action and creative work. Expect to hear why all your audience data is now useless, what people will think of brands when this is all over and how brands can turn the tide on trust.