Ep. 092 - How to Be Famous: Decoding the YouTuber Framework | Chris Stokel-Walker

Journalist Chris Stokel-Walker understands YouTube better than most. The majority of his career has been spent covering the vast and sometimes chaotic development of its influence and its influencers. In this episode of Social Minds, Chris joins us to share his insight into the world of the streaming powerhouse, its creators and their superfans. In this, we discuss whether or not YouTubers can claim privacy, the crossover of YouTube and TV and the nuances of new ‘celebrity’. Plus he reveals the mistake every single influencer today is making that puts their privacy - and sometimes their lives - at risk. Brands, agencies, YouTubers: this conversation explains the YouTube career in detail, exposing the complex motives that drive fans to become so much more than a subscriber.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.