Ep. 106 - Make TikToks Not Ads: How Brands Should Leverage the Platform of 2020 | Inam Mahmood and Abi Clarke - TikTok UK

When TikTok first stepped on the scene, cynics called it a passing fad. It’s only been two years since Musical.ly merged into TikTok and the platform has fast become the gold standard for content creation. In this episode, we’re joined by TikTok’s managing director of global business solutions, Inam Mahmood, and Abi Clarke, a stand-up comedian who has shot to fame on the platform over lockdown. Between the two of them, they provide a comprehensive look at TikTok for brands and creators. We discuss how TikTok’s algorithm works, how to find creators to partner with and the tangible impact of UGC. From breakdowns of the best TikTok campaigns to the power of the platform’s comment section, we find out everything you need to know to make your mark on the hottest platform of the year.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.