Ep. 114 - r/AskReddit: What Opportunities Lay at the Front Page of the Internet? | Harold Klaje, Reddit

Reddit was once a relatively niche forum website. Today it sits alongside behemoths like Facebook and Instagram, and even overtakes Twitter and Pinterest in daily active users. With its growth has come increased opportunities for brands and advertisers, which we hear all about in this episode from Harold Klaje, Reddit’s VP and president of global advertising, previously of Pinterest and Google. In this, we discuss the unique qualities of Reddit’s audience that can’t be reached elsewhere, the importance of using Reddit to trend-spot for brands and the rewards available from its many ad product offerings. Harold also reveals what motivated the company to open its first HQ in London recently and the truth about brand safety concerns on the platform, including how they’ve tackled it since 2017.

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SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.