Ep. 116 - Done With Diversity: How Businesses Should Actually Fight Inequality | Arooj Aftab, Scott Morrison

The #BlackLivesMatter movement and the events of 2020 have shone more light on the issue of inequality within business. So how can companies make sweeping changes from entry-level to C-suite and how do we all promote inclusion and representation without box-ticking or indirect discrimination? This week we learn from Scott Morrison, a mentor, founder of The Boom, and advertising alumn for names such as Diesel, Levi Strauss & co and Saatchi and Saatchi. Plus we’re joined by Arooj Aftab, the Diversity Campaigns Executive at Brand Advance at the time of recording, winner of the Asian media awards in 2019 and founder of #DoneWithDiversity. In this, we learn why diversity is the wrong word to use, why hiring different nationalities doesn’t solve anything and how this generation is hustling to benefit the next.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.