Ep. 118 - Finding Your Funny Bone: Why KFC’s Social Media Marketing Always Hits Headlines | John Hutchings - KFC UK&IRE

Ask anyone in the industry which brands do humour on social well and chances are KFC will be mentioned; the brand has gained notoriety for its witty jokes and quick comebacks on Twitter. Its recent Rate My Plate Twitter activation even made it to the big screen through an acclaimed TV spot which saw social inspire OOH - something most brands wouldn’t even consider. In this episode, KFC UK & Ireland’s social media executive reveals the secret spices, sadly not in the chicken, but of the brand’s social strategy. We talked about the changes they’ve had to make post-pandemic, the merits of leading with your social media manager’s personality and what brands miss out on when they consider themselves to be above cracking the odd joke.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.