Ep. 121 - SOCIAL IN SIX [026]

It’s our last Social in Six of 2020 and this week, Theo and Eve talk about the onset and impact of three-minute long videos on TikTok, Facebook’s plans to add shopping carts to WhatsApp and its acquisition of the CRM tool Kustomer - including what this means for retailers using WhatsApp and social commerce. Plus we discuss the findings of Reddit’s first-ever UK year in review, how new GDPR rules will impact businesses that use Facebook Messenger’s API and, of course, Instagram’s launch of shopping within Reels. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds@socialchain.com.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.