Ep. 123 - Make The Dream Work: How Amazon Prime Video Built A Leading Social Team | Carlo Karim Frem - Amazon Prime Video

Talent or training? Specialised or broad skills? Experience or attitude? Your social team are the front line of your brand. Knowing which roles to fill, what culture to employ and how to lead by example are therefore crucial to any modern brand’s success. In this episode, we’re joined by Amazon Prime Video’s head of social media and editorial content, Carlo Karim Frem, to find out how Amazon Prime Video’s leading social team was created. In this, we reveal why company values aren’t just words on a wall, the red (and green) flags to look out for when interviewing talent and what skills you need to nurture to build the dream social team from scratch.

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SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.