Ep. 124 - SOCIAL IN SIX [027]

It’s the first Social in Six of 2021 and already there’s a lot to talk about. This week we cover two telling tests from Instagram: removing the ability to share feed posts to Stories and the possibility of a vertical video feed for Stories. We discuss Twitter’s acquisition of newsletter service Revue and the platform’s plans to integrate it into its own upcoming newsletter feature. We also explain the new ASA guidelines that penalise using beauty filters in advertising. And finally we reveal the user uptake in Snapchat Spotlight - the platform’s answer to TikTok. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds@socialchain.com.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.