Ep. 127 - Get On Board: Why Brands Shouldn’t Overlook Pinterest | MADE.com, Pinterest

People are primed to purchase on Pinterest. 98% of Pinners report trying new things they find on the platform. So why aren’t more brands taking it seriously? In this episode, we’re joined by Yulia Aleksandrova, global social media manager at MADE.com and Jackie Klimes, retail partnerships manager at Pinterest - previously of LinkedIn. Pinterest is an instrumental element of MADE.com’s marketing and their activity is the perfect case study of how powerful Pinterest can be, both organically and for paid campaigns. In this episode, we find out the differences in visual search versus social media strategies, how Pinterest caters for both long-consideration and impulse buys, and the content types that provide brands with the highest ROI on the platform.

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SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.