Ep. 139 - Always On Social: How To Craft A Sustainable BAU Strategy | Monica Hu, Twitch

There’s a lot of conflicting advice about business as usual content, or real-time marketing. Its value is widely questioned but many brands find a need for it nevertheless. In this episode, we’re joined by Twitch’s director of social media (EMEA) to discuss the merits of being always-on. Whether it’s scheduling content in advance or reacting to current trends, Twitch has crafted a strategy that works, which Monica shares with us in this discussion. In this, we talk about how to stay inspired, where to allocate your resource for best results, and how to use what you already have. Plus we find out more about Twitch streams and the platform’s creator community for brands.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.