Ep. 141 - The Building Blocks of Creativity: How Lego Uses Social to Surprise and Delight | James Gregson, LEGO Group

Even the world’s most powerful brand finds value in social. For LEGO, it means appealing to all ages through innovative content and pulling off UGC on an epic scale. In this episode, we’re joined by the LEGO Group’s digital creative director for the Americas, James Gregson. He talks to us all about creativity, adapting to constant change, and always staying true to your brand. In this, find out why testing and learning is crucial when you’re a globally recognised brand, how to decide which trends are worth your time, and how not to get swept up in platform fads. This episode is a crash course in creating inclusive content that never fails to resonate with people from all walks of life.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.