Ep. 147 - Inspiration, Delivered: How Deliveroo Creates Mass Appeal at a Hyper-Local Level | Sophie Headlam, Deliveroo

Deliveroo isn’t limited by age demographic, so how does its social team create content and campaigns that appeal to everyone, from a mother of three to a student? In this episode, we’re joined by Sophie Headlam, the global head of brand marketing at Deliveroo. In this, she reveals how to reach mass audiences at a local level, which platforms and features are best used for location-based marketing, and how to craft messaging that alienates no one. Plus we discuss the role of influencer marketing in convenience and how selling food has evolved over the last few years.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.