Ep. 167 - Goal-Getter Brands: SPORF on What Modern Sports Fans Expect | Greg Rowell, Social Chain Media

SPORF shows sport through the eyes of the fans, and like all fandoms the sports sector is constantly changing. To fill us in on everything the modern sports fan wants from brands, content, and sports coverage on social, we’re joined by Greg Rowell, head of SPORF - Social Chain’s owned sports brand. In this, we learn how sports coverage now merges social media with traditional, and how sports-focused brands should speak to fans. We also discuss the importance of brands producing branded entertainment rather than content. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.