Ep. 168 - Pinterest Predicts: The Trends We’ll See in 2022 | Louise Richardson, Pinterest

In 2021 Pinterest Predicts got 8/10 predictions correct, from the rise of the mighty​​ jalapeño pepper jam to film nights in home cinemas. This year we’re kicking off 2022 with a brand new set of predictions, as we’re joined by Pinterest’s director of marketing for Europe, Louise Richardson. From the rise of Black-owned businesses to the return of subcultures, expect to learn the sectors growing on Pinterest, what search reveals about modern consumer mindsets, and how any brand can use these 2022 trends, aesthetics and consumer data in their content and campaigns.  Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.