Get It Right: How Left-Brained Creative Led to the Decline in Advertising Effectiveness | Orlando Wood - System1 Group, IPA

Since 2006, effectiveness in creative advertising has been on a steady decline. While the industry at large speculates as to why, this week’s guest, Orlando Wood, in partnership with the Institute of Practitioners in Advertising (IPA), has completed two works of extensive research on the subject: Lemon, and Look Out. In this episode, Orlando reveals the visual trends causing audiences to detach, the styles and formats brands should adopt to remedy it, and all the data to back it up. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.