Social Chain: How Social Media Services Grew Into a Profit Priority for Agencies | Pete Metcalfe

Social media no longer competes with traditional for budget. As digital natives take on agency and in-house leadership positions, it doesn’t have to. To tell us how this has changed social sales strategies, Social Chain UK’s managing director Pete Metcalfe joins us - six months into his role at Social Chain. Expect to learn how to navigate working with clients’ other agencies, whether social will soon influence TV and OOH, and what competitive pitches look like now brands have no choice but to defer to specialists. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.