Twitter: Brand Behaviour Has Become Bland Behaviour | Sophie Trinder, Twitter Next

Brand Twitter has subscribed to one way of doing things for the last few years, following brandter trends and popular text meme formats. Now Twitter is politely asking us to stop. Here to walk us through its #RealTalk report among other learnings is Sophie Trinder, head of the company’s UK brand strategy team Twitter Next. She warns of drowning in the sea of same and, instead of following the platform’s supposed rules, has tips for brands on their tone, topics and community to ensure your brand stand outs by being uniquely itself. Expect to learn best practice for the bio, how the humble follow feature made a standout campaign execution, and what data says people really want to hear from brands (it’s not a RIP tribute to Her Late Majesty the Queen). Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com

Om Podcasten

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.